The Barruscotto sisters were both born in Piedmont on April the 20th(!): Olga in 1922 in Novara and Lidia in 1925 in Ceva (CN). Olga and Lidia spent most of their childhood in Villanova at their paternal grandmother’s home, as they sadly became motherless at a very young age. Then, they attended the “Sacro Cuore” middle boarding school in Casale Monferrato. Unfortunately, also their dad soon passed away. Olga attended the Artistic Liceum in Vercelli, while Lidia graduated in 1942 from an accountancy high school and, due to the war, she started working at the firm “Vignola Francesco e Figlio”, which was in the rice sector and was also the producer of base products for the pharmaceutical industry.
She worked there for 14 years, covering administrative and organizational roles.
Olga was initially offered a job as a drawing teacher in Biella, at the Scientific Lyceum and, after some time, at the Technical Textile Institute. Along with being one of the first women in the after the war to teach, she formed with professionalism and strictness many generations of textile drawers. Furthermore, she had been an essential link to the corporate world.
Biella was also the place where Lidia met Carlo Deambrosis, whom she married in 1957. “Carluccio”, as he was affectionately called by his friends, was the CEO of a tap’s company, which was founded in 1911 by his father Alberto Deambrosis, to which he added the import of valves for industrial implants from Germany, representing six of the major German firms. (“but during that day in 1957, I would have never expected that one day I would have substituted my husband, an undoubtedly wonderful man, and neither to start working at Deambrosis”… as Lidia said during an interview from M. V. Alfonsi, for the book “Women at the top”). In 1967, after 9 years of marriage marked by many miscarriages, Carlo Deambrosis died at the age of 49, due to leukemia.
So, without any doubts, Lidia ran the firm, supported by the esteem and trust of her clients and employees, who already had the opportunity to appreciate her great sympathy, organizing skills and innovative spirit that brought her to be one of the first young Italian women at the top of a firm highly specialistic and in a field typically “manly”. This woman, signed by many hard and painful challenges, was able to overcome any obstacles, proving her strength and determination together with her femininity, kindness, and elegance. She received many awards both on a national level (in 1974 in Rome at the Campidoglio, “Rose of sympathy”, with a motivation written by the Italian poet Aldo Palazzeschi) and European level (in 1976 in Zurich, an award for the working and economic progress). In fact, in the Foundation’s archive, there are many pictures of Lidia with important public figures of the time.
She covered some relevant roles: national advisor of the international Association Femmes Chefs d’Entreprises, advisor of the Italian Thermotechnical Association, National Vice President of AIDDA, Italian Association of female entrepreneurs and female company managers.
THE LOVE OF BEAUTY, PATRONAGE
The history of this Foundation is a love story declined in many variations: family love, conjugal love, love for work and people in general and also love for beauty and culture. Carlo Deambrosis was curious and a man of culture. He loved to surround himself by the beauty and forged many relations with painters and sculptors of the time, carrying out the important role of promoter and patron of a few artists who, in that period, were gravitating around Biella. Therefrom the collection of furniture, paintings, and sculptures that led the houses in which the two sisters lived to be defined and admired as “museums houses ” by friends and connoisseurs.